L&K LOGIC KOREA

COMPANY

HOME > COMPANY > L&K C.I

L&K C.I

C.I CONCEPT

C.I CONCEPT

The symbol of L&K Logic Korea visually represents its mission—to achieve social benefits by creating different joy and value. The scarlet color of the symbol, which is the closest color to the Sun, stands for passion.

The Sun, the Moon, and stars in the mark symbolize fundamental hope and rapture of humankind and the smiley face they make represents valuable joy the company and customers seek in the games business.

Letter Mark

Letter Mark

The curved and straight lines of the lettermark represent the harmony of sensitivity and logic. It shows L&K's determination to achieve its goals through a combination of creative thinking and logical reasoning.

Statement

Statement

The statement, 'Always On,' reflects L&K's philosophy that provide guidance for its business. It means the willingness to be always wide awake both mentally and physically for creative results.

Basic System

Basic System

L&K's signature is designed to set the tone for its image by combining CI factors systematically and effectively. It can be used in various ways depending on conditions of the media.

Signature

Color System

The unique colors used in the symbol and logo play an important role in building L&K's image. The colors are divided into Main and Sub Colors and the Sub Color can be used flexibly depending on the media. The colors should be managed properly for a consistent visual image.

Corporate Color